Santa Monica Selected as Mayors Challenge Finalist for Wellbeing Index Idea

Santa Monica sign

The city of Santa Monica has been selected as a finalist for Bloomberg Philanthropies Mayors Challenge, a competition created to inspire U.S. cities to generate innovative ideas that improve city living and provide solutions to urban challenges.


The Santa Monica team proposed becoming the first U.S. city to establish a wellbeing index. Inspired by the city’s cradle-to-career initiative, the goal is to reorient the city’s definition of success by measuring resident’s wellbeing.


“The beauty of Santa Monica is not the whole story we’re a small city with complex, real-world challenges that we face head-on to get results,” commented Santa Monica Mayor Richard Bloom.


Santa Monica will compete against 19 other U.S. cities for a $5 million grand prize, or four additional prizes of $1 million each. The ideas were rated on four criteria: vision/creativity, ability to implement, potential for impact, and potential for replication.


A team from Santa Monica will attend the Bloomberg Ideas Camp, a two-day training in New York City where city teams work with experts to further refine their ideas. Winners will be announced in spring of 2013.


Follow the Santa Monica team throughout the competition via the Bloomberg Twitter account using the hashtag mayorschallenge.


Become a part of a community where your wellbeing is measured by public officials. Search openings for NMS apartments in Santa Monica.