“Renters by Choice” Influence Apartment Design

NMS Properties was recently featured in the May 2011 issue of the Professional Builder magazine. The

article focused on the affect that “renters by choice” have on the housing market and how the industry

is catering to their needs by offering a broader diversity of product types, square footage and amenities.

Jim Anderson, Chief Operating Officer, shared his thoughts on NMS’ investment in redeveloping the downtown

of Santa Monica and discussed the company’s latest project – Luxe@1548. “We tried to accomplish three

things with this project,” he says. “First, we emphasized air and light and space. Second, we wanted to

convey the experience of high finish and high style from the moment you enter the building. We want the

renter to understand that we’ve taken as much care in the process of designing these units as they would.

The third objective was to add to the streetscape of Santa Monica, which is known for its bold architecture.”

Luxe@1548 features bronzed and clear anodized aluminum accents and window frames that complement

a neutral, off-white exterior. The interiors offer sophisticated modern designs that dazzle the eyes with

beautiful stainless-steel kitchen appliances, granite counters, hardwood-styled floors and Berber carpet,

while the heart is captured by the breathtaking views of Santa Monica and the ocean.

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